Work Experience

  • December 2008 – Present: Senior Consultant (New Media), Asda’a Burson-Marsteller Public  Relations (Dubai, UAE)
  • December 2007 – October 2008: Freelance Web-Marketing Strategist (Madrid, Spain)

Freelance consultant for Greater Than One, Madrid based interactive web-marketing company.

  • April 2008 – November 2008: (Madrid, Spain)

Blogging thrice a week as a Madrid local expert

Contracted blogger for this AOL Weblogs Inc. travel blog, currently writing for them about 50 times a month.

Twice-a-week blogger for this travel-blog

Freelance feature writer/reporter for this Madrid based expat publication.

Writer/reporter for this Madrid based expat publication.

Contributed twice a week to this urban travel blog from Spain.

Currently contributing twice a week to this travel-writing blog from Spain.

  • February 2007 – September 2008 (Madrid, Spain)

Teaching English as a Foreign Language in Madrid

  • 2003 June – 2006 April Asda’a / Burson Marsteller Public Relations (Dubai,UAE)

Account manager: Ford Middle East / United Colors of Benetton

Duties included: Writing, strategizing, integration with ATL and BTL agencies, event management, maintaining press office, organizing press conferences, photo opps, launches, interviews, media relations, Q&A’s, coordinating with Ford PR head office in Detroit.

Acting Corporate Communications Manager: Secondment to Ford head office (in Dubai) for 4 months (Feb 2005-May 2005)

Supervised a team of two others on local accounts like Benetton and Pepsi

Organised PR activities for visit of Luciano Benetton to Dubai

Assisted new business pitches (write presentations, strategise, research)

  • 2002 March – 2003 June Intermarkets Advertising- Team Holding Group (Dubai,UAE)

Client Servicing – Account Executive- Duties included execution of both ATL + BTL activities for clients

Assisted the launch of the LG Customer Information Centre in the UAE – May 02. Included an event supported by ATL advertising

Assisted in the event management and advertising of LG Music Event held in

Dubai with leading Arab singer Amr Diab.

  • 2000 July – 2001 November Radio 2 VOX FM (NSW, Australia)

2VOX FM -‘ The Voice of the Illawarra’; Community Radio Station of the

Illawarra region. Involved in a youth current affairs programme called

‘Crossfire’. Duties involved, paneling the show, arranging interviews,

producing, presenting and playing music.

  • 2000 Sydney Olympics (NSW, Australia)

Worked for Eurest, one of the caterers for the Olympics in Customer Service at the Penrith Venue for white water rafting

  • 1998-1999 Rahbani Film and TV Production House (Dubai, UAE)

Production Assistant for clients such as Galaxy Chocolates, Toyota, General Motors, Abu Dhabi TV

  • 2006 November, Translation: Translated over 30 pages of text in Spanish to English for a dance website (translations available upon request)
  • Creative Force Advertising and Radio Production 1998-1999 (Dubai, UAE)

Production assistant

Translated scripts for radio, from English to Hindi

One thought on “Work Experience

  1. Hi,Abha-the third link.:)Amazing!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s